Google Display & Meta
Dress for Success Competition Campaign
As Fully Promoted's marketing agency our primary focus was to deliver more brand awareness, and one of the best ways to achieve that is through competition marketing.
Problem
The Dress for Success competition was a first for Fully Promoted: no blueprint, no precedent, and franchisees with high expectations. The campaign had to work hard within a limited marketing budget—generating entries, building visibility, and proving the concept in just eight weeks.
Execution
A limited budget meant every dollar had to work harder. We concentrated spend across Facebook, Instagram, and custom Google Display campaigns — pairing bold creative with a generous prize pool compelling enough to stop the scroll.
Results
B2B on social is a hard sell, but leading with generosity reframed the campaign as something worth engaging with.
The competition delivered a lift in web traffic, social media engagement, higher email marketing open rates and a positive brand association that outlasted the campaign itself. 30% of the total entries were attributed to the campaign.
The campaigns were an overwhelming success
Facebook and Instagram ads – carousel and video
